Ģ����ý

Rush hour in Casablanca. Just getting to work is a test of patience for Redouane Belhaimeur. The 15-minute drive from his home through the morning traffic to the office can sometimes take up to an hour. Today, though, the congestion in the mega-city by the sea is no worse than usual. Ģ����ý�The traffic is really terribleĢ����ý�, sighs the marketing and sales manager of Ģ����ý Morocco, weaving casually through the string of cars and trucks, whose drivers pay very little heed to lanes and signs.

Redouane Belhaimeur has closed his office door. As a marketing and sales manager, his job involves coordinating lots of new projects as well as employees, and that can only be done in the office. He used to work from home occasionally if he had to develop important concepts, but since Ģ����ý Morocco was merged with the Central and West Africa regional office Ģ����ý� also located in Morocco Ģ����ý� in 2012, his work routine has changed. Ģ����ý�This merger was very important to take into account the new situationĢ����ý�, explains Belhaimeur. One factor contributing to this Ģ����ý�new situationĢ����ý� is the huge economic upturn in North and West Africa, which is reflected in the development of the healthcare system. Between 2005 and 2010, Ģ����ýĢ����ý�s revenue in the region increased fivefold. Most nations are investing in their medical infrastructure, even during political crises. In Morocco itself, the healthcare system is currently being reformed. For Ģ����ýĢ����ý�s production site in Morocco, this means regularly expanding its production volume and even providing a wide range of export services.

On the way to an appointment, Redouane Belhaimeur uses his lunch break to visit the Hassan II Mosque. The cityĢ����ý�s largest mosque boasts the worldĢ����ý�s tallest minaret, soaring 210 meters high. Ģ����ý�For me, prayers are an important part of the day, a kind of short meditationĢ����ý�, says Belhaimeur. In the Arab world, it is normal to break off meetings for a short while to pray. Ģ����ý�This can be very practicalĢ����ý�, notes the marketing specialist, who has already completed the pilgrimage to Mecca twice: Ģ����ý�I often come up with surprising solutions and good ideas after these breaks.Ģ����ý�

Ģ����ý�I sometimes miss traveling,Ģ����ý� Redouane Belhaimeur admits. Ģ����ý�After all, I spent 20 years on the road, and got to know lots of people I would like to see again.Ģ����ý� But the family man also loves spending time after work with his wife and four children or catching up with his friends over a game of pétanque, a variation of boules that is very popular in Morocco. He is happy to give up the taxing trips to far-flung places for this. And he even calmly accepts the evening traffic in Casablanca.